Best Practices for Usability Testing
-
As part of the “Best Practices” series by Uplatz
Welcome to the human-centered edition of the Uplatz Best Practices series — where your product isn’t just functional, but intuitive, delightful, and user-approved.
Today’s spotlight: Usability Testing — the key to building experiences that users love, not just tolerate.
🧠 What is Usability Testing?
Usability Testing evaluates how easy and intuitive it is for users to interact with a product or system.
It helps uncover:
- User confusion
- Navigation issues
- Poor task flows
- Accessibility barriers
- Feature discoverability gaps
It’s not about bugs — it’s about behavior, satisfaction, and success.
✅ Best Practices for Usability Testing
Usability testing can make or break your UX strategy. Here’s how to do it right, fast, and continuously:
1. Define Clear Goals for Each Test
🎯 Focus on Tasks (e.g., “Can the user reset their password in 30 seconds?”)
📋 Align With Design Hypotheses and Business Goals
🔍 Don’t Try to Test Everything in One Session
2. Recruit the Right Participants
👤 Target Real End-Users (Not Colleagues or Engineers)
🧠 Include Edge Cases: First-Time Users, Power Users, Accessibility Users
🌍 Diverse Backgrounds = Better Insight
3. Create Task-Based Scenarios
📘 Ask Participants to “Book a ticket” or “Find a report”, not “Click here”
🔁 Use Realistic Contexts and Goals
🧭 Avoid Leading or Ambiguous Instructions
4. Use Think-Aloud Protocol
🗣️ Encourage Users to Narrate Their Thoughts
🤯 Capture Confusion, Hesitation, and Misunderstandings in Real-Time
📹 Record Both Screen and Facial Reactions (If Consent Given)
5. Limit Facilitator Bias
🤐 Don’t Help or Lead the User Mid-Task
📏 Observe Before You Explain
🧪 Keep the Environment Neutral and Comfortable
6. Test Early and Iteratively
🚀 Run Tests on Wireframes, Prototypes, and MVPs — Not Just Final UIs
🔁 Test Before Every Major UX/Feature Change
📆 Prefer 5–7 Participant Cycles Over Large One-Time Tests
7. Measure Success Objectively
📊 Track Task Completion Rate, Time-on-Task, Error Rate, Drop-Offs
🧠 Supplement With Qualitative Feedback (“Was that easier than expected?”)
📋 Use Tools Like Maze, Hotjar, Lookback, Useberry, UsabilityHub
8. Capture and Prioritize Friction Points
⚠️ Log Misclicks, Failures, Navigation Dead Ends
🔍 Rank Issues by Frequency and Impact
🧩 Translate Findings Into Design and Dev Tasks
9. Include Accessibility Testing
🦽 Test With Screen Readers, Keyboard Navigation, Color Blind Modes
📏 Check for WCAG Compliance (AA/AAA)
👥 Include Differently-Abled Users for Inclusive Design Feedback
10. Close the Loop
📢 Share Findings With Designers, PMs, and Engineers Immediately
✅ Validate Changes With Follow-Up Tests
📈 Track Usability Improvements Over Product Iterations
💡 Bonus Tip by Uplatz
You are not your user.
Stop guessing. Start observing. Usability testing is your most honest feedback loop.
🔁 Follow Uplatz to get more best practices in upcoming posts:
- Accessibility-First Design
- UX Metrics That Matter
- Remote Moderated vs Unmoderated Testing
- Running Design Sprints With User Validation
- Product-Led Growth Through UX Feedback
…and more on design thinking, HCI, and customer-centric product development.