📣 Digital Marketing Manager Roadmap
Master the skills to lead impactful digital campaigns and drive business growth
📌 Phase 1: Foundations of Digital Marketing
Marketing Fundamentals
Understand key principles including the marketing mix, customer journey, and segmentation.
Digital Channels Overview
Familiarize with SEO, SEM, Email, Social Media, Content, and Affiliate marketing.
Consumer Behavior
Analyze digital user behavior and adapt campaigns for target audience needs.
🛠️ Phase 2: Tools & Platforms
Google Analytics
Track website traffic, conversions, user engagement and funnel analysis.
Google Ads / Meta Ads
Design and manage paid campaigns across search and social platforms.
Content Management Systems
Utilize CMS platforms like WordPress for content publishing and optimization.
📈 Phase 3: Campaign Execution & Optimization
A/B Testing
Experiment with creatives, CTAs, and layouts to optimize conversion rates.
Performance Metrics
Track KPIs like CTR, CAC, ROI, ROAS to evaluate success.
Email Marketing
Craft targeted email workflows using tools like Mailchimp or HubSpot.
🚀 Phase 4: Strategy, Growth & Leadership
Campaign Planning
Coordinate full-funnel marketing strategies and timelines across channels.
Digital Strategy & Budgeting
Develop strategic plans, allocate budget, and forecast results.
Team & Agency Collaboration
Work with creatives, developers, and external partners for execution.