Tag: marketing strategy

The Sentient Stack: Integrating Generative AI to Forge the Next Generation of Marketing Intelligence

Posted on by uplatzblog

Executive Summary The marketing technology (martech) landscape is undergoing a seismic and structural shift, catalyzed by the rapid integration of generative artificial intelligence (AI). This transformation extends far beyond the Read More …

Chief Marketing Officer (CMO) Interview Preparation

C-Suite Interview Preparation Series: #5 : Chief Marketing Officer (CMO)

Posted on by uplatzblog

Who is a Chief Marketing Officer (CMO)? The Chief Marketing Officer (CMO) is a senior executive in a company who is responsible for overseeing the marketing and branding strategies to Read More …