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The Automation Blueprint: Deconstructing Traditional Marketing Workflows To comprehend the magnitude of the technological shift currently underway, it is essential to first establish a clear and detailed baseline of the Read More …
Section 1: The New Paradigm of Marketing Automation The field of digital marketing is at a critical inflection point, transitioning from an era defined by rule-based automation to one governed Read More …
Executive Summary The marketing technology (martech) landscape is undergoing a seismic and structural shift, catalyzed by the rapid integration of generative artificial intelligence (AI). This transformation extends far beyond the Read More …