Here are the top 5 certifications in marketing as in 2024.
Digital Marketing Pro by the American Marketing Association (AMA)
The AMA Digital Marketing Pro is a dual certification run with the Digital Marketing Institute (DMI). It covers a broad range of digital marketing topics, including SEO, SEM, social media marketing, content marketing, and email marketing. This certification is a good option for those who want to get a comprehensive overview of digital marketing.
Google Ads certification
The Google Ads certification is a vendor-specific certification that validates your knowledge of Google Ads, Google’s advertising platform. This certification is a good option for those who want to run Google Ads campaigns for their businesses or clients.
Facebook Blueprint Advertising Specialist certification
The Facebook Blueprint Advertising Specialist certification is a vendor-specific certification that validates your knowledge of Facebook’s advertising platform. This certification is a good option for those who want to run Facebook ads for their businesses or clients.
Social Media Marketing Certification by Hootsuite
The Social Media Marketing Certification by Hootsuite is a vendor-specific certification that validates your knowledge of social media marketing. This certification is a good option for those who want to learn how to use social media to achieve their marketing goals.
Content Marketing Certified (CMC) by the Content Marketing Institute
The Content Marketing Certified (CMC) by the Content Marketing Institute is a certification that validates your knowledge of content marketing. This certification is a good option for those who want to learn how to create and distribute effective content marketing campaigns.
These are just a few of the many certifications that are available to marketing professionals. The best certification for you will depend on your experience, career goals, and budget.
Here is a table that summarizes the top 5 certifications in marketing:
| Certification | Description |
|---|---|
| Digital Marketing Pro by the American Marketing Association (AMA) | A dual certification run with the Digital Marketing Institute (DMI) that covers a broad range of digital marketing topics. |
| Google Ads certification | A vendor-specific certification that validates your knowledge of Google Ads, Google’s advertising platform. |
| Facebook Blueprint Advertising Specialist certification | A vendor-specific certification that validates your knowledge of Facebook’s advertising platform. |
| Social Media Marketing Certification by Hootsuite | A vendor-specific certification that validates your knowledge of social media marketing. |
| Content Marketing Certified (CMC) by the Content Marketing Institute | A certification that validates your knowledge of content marketing. |